Your customer’s digital path to purchase
Every customer turns to the internet when looking to make a purchase, with endless media channels to choose and view. Customers monitor your brand across several platforms to learn more about you. It’s important to keep up with the latest trends because customers in this day and age are using a digital path to purchase and it is rapidly growing.
Below are some key points as to what impacts your customers buying purchase.
A successful social media strategy can deliver results far beyond just generating new leads. It can help you strengthen credibility when decision makers are kicking your tires online. And while they’re in research mode, it can keep you “top of mind” until prospects are ready to buy. Social media can also help you strengthen relationships with customers and enable them to become a powerful referral network for your business.
But most companies fail to see these kind of results because of the critical mistakes I’ve outlined below. Review the list and see if there are areas where you can improve and take your digital marketing to a higher level.
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Everyone knows that Facebook is the place to be for any business especially for car dealerships. Over 100 Million people are on Facebook and most users check there Facebook more than 5 times a day, now that is a big audience to be in front of on a daily basis.
Some useful tips every dealership should use.
By Nick Zulovich – BHPH Report
TRENTON, N.J., and ALBANY, N.Y. –
New Jersey and New York legislators currently are crafting measures that would prohibit the installation of payment assurance devices, including GPS and starter-interrupt units, as a condition of securing vehicle financing. And advocates for the buy-here, pay-here industry are working not only to make sure the current legislation doesn’t become law in the Garden State or Empire State, but also so it doesn’t become the blueprints for other states to adopt.
Assemblyman Paul Moriarty, who represents New Jersey’s District 4 that includes the cities of Camden and Gloucester, is the sponsor of AB 4033, which passed unanimously out of the chamber’s consumer affairs committee last month. Industry sources told BHPH Report that a floor vote on this bill hasn’t been scheduled yet as amendments are being crafted possibly to modify the strict prohibition of the devices so commonly used by BHPH dealers and finance companies that cater to deep subprime consumers.
Smart email marketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that email marketing for local dealerships is an ideal venue, that customers tend to visit dealers in their local area, and only when they are actively in the market to purchase. What is often forgotten is the simple concept of branding. The purpose of email is to build relationships with your list; this builds trust, which ultimately leads to sales. It is important to include emails that only contain helpful information, such as tips, product knowledge, or happenings within your company. In fact, just updating your customer base with recent news related to your dealership/brand can be enough to keep them interested. Continue reading »
Is there any Influential Woman in the Auto industry? Can Women drive the future of the Auto Industry?
The Year is 2014, and the Good Ole Boys Club still stands strong in the Auto Industry. The limitations that this industry had set for women , is slowing going away with a significant amount of female influence coming from the top down, such as a rise in the amount of female engineers, involved with safety, design and styling. This is a natural fit because of women’s natural instincts to nurture and heal, it is crucial that women not only use their brain but also their heart in making corporate decision, and sometimes that cocktail does not mix in the auto industry.
Look out Craigslist, there is a new sheriff in town! eBay Classified, has taken the FREE classifieds site to a new level, with a different breed of customer and a much easier consumer friendly site.
With the powerhouse.. eBay name, the site has grown almost to the level of Craigslist, with an easier approach, and faster search capabilities.
We now understand that Craigslist is more than a mere fad the site has become a habitual place where you can buy, rent, or apply for almost anything since its 1995 inception as a emailing list distributed among friends in San Francisco — Used the world over, but yet, the site still appears more than outdated when it comes to visual design and search functionality.
Craigslist gets credit for being the All Knowing Super Power for scoring a free sofa and finding an available apartment, there is another free site that is doing an equally fine job with with a more attractive interface and with less spam postings. eBay Classifieds may not offer the sheer number of listings or familiarity of the infamous CL, but they do provide a new audience, different type of shopper and many options not offered elsewhere, whether you’re merely looking for a short-term loan, a horse, a truck, or an apartment, this site is faster, cleaner and is growing by leaps and bounds. Continue reading »
Plano officials became aware of the company’s interest and began working to win the deal three months ago after it was brought to them by Perry’s economic development officials, said Steve Stoler, a city spokesman. While the city was competing with others, Stoler said he didn’t know the names of those involved.
Stoler declined to detail the incentive package offered by the city, saying it would be voted on by the city council next month. He said he expected the plan would be approved. Continue reading »
What happened to the Good ole Days? When we could grab a yellow book and find a business listing? When we could go to auto dealership section and customers could find your dealership name, address and phone number?
Well gone, gone are those days, now you have Search Engines – you type in the word, phrase or exact name and the search engine serves up the closet match to your typed suggestion. The new Yellow pages are Google, Yahoo, Ask and Microsft. An internet Technology company called comScore, Inc, is a leader in measuring the digital world, today released its monthly comScore’s qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted. Continue reading »
Truth in advertising has never been for the Auto Industry, right? Starting in January 2014, Auto Dealers will need to clean up their act, when it comes to ALL advertising. A nationwide enforcement sweep is underway and it will be focused on TV, newspaper, and online claims about sales, financing and leasing. Here are 8 pointers taken from the FTC ( Federal Trade Commission ) website, the fines that are being imposed are as high as 16k per day that each ad ran in paper, TV or online, don’t get caught by the feds while trying to capture more customers through deceptive advertising. In most cases, even if you had a disclaimer that explained the advertising, they still prosecuted. There are 10 lawsuits so far as of January 9th, and the FTC is promising to sweep the entire country with Operation Steer Clear. Continue reading »