May 1, 2014

Classified Marketing: A New Sheriff In Town, Ebay Classifieds

Craigslist Alternative

Craigslist Alternative

Look out Craigslist, there is a new sheriff in town! eBay Classified, has taken the FREE classifieds site to a new level, with a different breed of customer and a much easier consumer friendly site.

With the powerhouse.. eBay name, the site has grown almost to the level of Craigslist, with an easier approach, and faster search capabilities.

We now understand that Craigslist is more than a mere fad the site has become a habitual place where you can buy, rent, or apply for almost anything since its 1995 inception as a emailing list distributed among friends in San Francisco — Used the world over, but yet, the site still appears more than outdated when it comes to visual design and search functionality.

Craigslist gets credit for being the All Knowing Super Power for scoring a free sofa and finding an available apartment, there is another free site that is doing an equally fine job with with a more attractive interface and with less spam postings.  eBay Classifieds may not offer the sheer number of listings or familiarity of the infamous CL, but they do provide a new audience, different type of shopper and many options not offered elsewhere, whether you’re merely looking for a short-term loan, a horse, a truck, or an apartment, this site is faster, cleaner and is growing by leaps and bounds.

Easier Mobile application:

We wanted to try a test to see how usable Craigslist and eBay Classifieds were when a user needed to find a specific category. In this case we went with motorcycles.

We created a test survey with 8o people, common users and timed and measured response on Ebay and Craigslist.

The Analysis

Click tests obviously show you where people click – what they also do is show you how long it took the user to click. For this test we wanted to see not only an overall view of whether people found the category but also how quickly they did so.

The Results

On average, it took Craigslist users 32 seconds to click on the Motorcycles category. In contrast it took those same users on eBay Classifieds 14 seconds. That’s with the clear outliers removed in favor of Craigslist. To find an uncommon category like Motorcycles, it takes users on eBay roughly half the time it takes users of Craigslist.

The Conclusion

With about 80 respondents there’s certainly a trend indicated by these results that eBay Classifieds does a better job of usably displaying the breadth of its categories and services.

People are more familiar with Craigslist, yet still find eBay Classifieds easier and faster to use. In months the new site has grown and will continue to expand, now is the time to post your inventory.

For information about a tool that can post 50 cars at a click, with no threshold.  Please email me, for more information!

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