Feb 2, 2015
Jim Roberts
Comments Off on Email Marketing Tips/Tricks for Automotive Dealers

Email Marketing Tips/Tricks for Automotive Dealers

Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that email marketing for local dealerships is an ideal venue, that customers tend to visit dealers in their local area, and only when they are actively in the market to purchase. What is often forgotten is the simple concept of branding. The purpose of email is to build relationships with your list; this builds trust, which ultimately leads to sales. It is important to include emails that only contain helpful information, such as tips, product knowledge, or happenings within your company. In fact, just updating your customer base with recent news related to your dealership/brand can be enough to keep them interested.

Special Offers
Email marketing can be a great way for car dealerships and automotive dealers to let the public know about special offers and incentives – from zero percent financing on new cars and trucks to rebates direct from the manufacturer. These special offers happen all the time, but in many cases this information doesn’t make it’s way to the consumer.

Savy dealers can use their existing email lists to notify potential buyers of these special incentives. The existence of a special financing option or thousands of dollars off the sticker price could be the push to convince a car owner to upgrade his or her vehicle, or enough to get that buyer into the dealership for a test drive.

Easy to Implement
The typical car dealership already has an army of friendly and outgoing salespeople; all dealerships need to do is have their sales personnel collect email address of everyone they come in contact with. These email addresses can form the core of a very powerful mailing list – one that can be used to generate business and get the word out about new products, new promotions and special discounts. This same email list doubles in he service department as well.

Great for Existing Customers as well
Email marketing is also the perfect way for dealerships to connect with existing customers and tell them about the new models in stock. Even if an owner is not in the market for a new car or truck, he or she may be willing to come in and take a test drive when a hot new model comes out. Smart dealers can entice those customers with special offers and incentives designed to get them into the dealership.

Car dealerships can also send out email marketing campaigns also to tell current customers about service specials. Drivers know that regular maintenance will help their cars last longer – and dealers know that service can be a strong source of profits. Email marketing can bring customers and dealerships together – letting drivers get the service they need and keeping those customers coming back to the showroom month after month.

No matter what models you sell or how long you have been in business, email marketing can give you short-time great results. As with any type of marketing, generating thousands of additional dollars in sales takes time, patience and persistence. However, if you stick with a well thought-out and executed email marketing plan, you will see an increase in profits.

Ready to send out your email marketing campaign?

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