Mar 19, 2015
Comments Off on Digital Path To Purchase

Digital Path To Purchase

Your customer’s digital path to purchase

social_media_drives_purchaseEvery customer turns to the internet when looking to make a purchase, with endless media channels to choose and view. Customers monitor your brand across several platforms to learn more about you. It’s important to keep up with the latest trends because customers in this day and age are using a digital path to purchase and it is rapidly growing.

Below are some key points as to what impacts your customers buying purchase.



What is impacting your online customer?

95% – Visual Content

86% Personalization

78% Customer Service

71% Social Media Referrals

63% Product Images

56% Deals/Discounts

51% Tetsimonials

33% Videos


Channels affecting customers decision making in the begging phase of purchasing.

76% Display Click

66% Social

59% Email

51% Paid Search

49% Other Paid

48% Referrals

45% Organic Search

33% Direct

Channels affecting customers decision process in the last phase of purchasing.

65% Direct

55% Organic Search

51% Other Paid

49% Paid Search

41% Email

34% Social



Now that you know what is affecting your customers digital path to purchase you can better plan your marketing for the year.

Source : Pepper Gang

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