Browsing articles in "Best Practices"
Feb 13, 2015
Jim Roberts
Comments Off on 4 Critical Mistakes that are Sabotaging Your Company’s Social Media Efforts

4 Critical Mistakes that are Sabotaging Your Company’s Social Media Efforts

socialmediaA successful social media strategy can deliver results far beyond just generating new leads. It can help you strengthen credibility when decision makers are kicking your tires online. And while they’re in research mode, it can keep you “top of mind” until prospects are ready to buy. Social media can also help you strengthen relationships with customers and enable them to become a powerful referral network for your business.

But most companies fail to see these kind of results because of the critical mistakes I’ve outlined below. Review the list and see if there are areas where you can improve and take your digital marketing to a higher level.
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Feb 9, 2015
Jim Roberts
Comments Off on NJ & NY Lawmakers Out to Prohibit Payment Assurance Devices

NJ & NY Lawmakers Out to Prohibit Payment Assurance Devices

gavel

By Nick Zulovich – BHPH Report

TRENTON, N.J., and ALBANY, N.Y. –
New Jersey and New York legislators currently are crafting measures that would prohibit the installation of payment assurance devices, including GPS and starter-interrupt units, as a condition of securing vehicle financing. And advocates for the buy-here, pay-here industry are working not only to make sure the current legislation doesn’t become law in the Garden State or Empire State, but also so it doesn’t become the blueprints for other states to adopt.

Assemblyman Paul Moriarty, who represents New Jersey’s District 4 that includes the cities of Camden and Gloucester, is the sponsor of AB 4033, which passed unanimously out of the chamber’s consumer affairs committee last month. Industry sources told BHPH Report that a floor vote on this bill hasn’t been scheduled yet as amendments are being crafted possibly to modify the strict prohibition of the devices so commonly used by BHPH dealers and finance companies that cater to deep subprime consumers.

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Feb 2, 2015
Jim Roberts
Comments Off on Email Marketing Tips/Tricks for Automotive Dealers

Email Marketing Tips/Tricks for Automotive Dealers

Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that email marketing for local dealerships is an ideal venue, that customers tend to visit dealers in their local area, and only when they are actively in the market to purchase. What is often forgotten is the simple concept of branding. The purpose of email is to build relationships with your list; this builds trust, which ultimately leads to sales. It is important to include emails that only contain helpful information, such as tips, product knowledge, or happenings within your company. In fact, just updating your customer base with recent news related to your dealership/brand can be enough to keep them interested. Continue reading »

Feb 19, 2014
admin

Does your Dealer have a STRONG Internet Identity?

google-places1What happened to the Good ole Days? When we could grab a yellow book and find a business listing? When we could go to auto dealership section and customers could find your dealership name, address and phone number?

Well gone, gone are those days, now you have Search Engines – you type in the word, phrase or exact name and the search engine serves up the closet match to your typed suggestion. The new Yellow pages are Google, Yahoo, Ask and Microsft. An internet Technology company called comScore, Inc, is a leader in measuring the digital world, today released its monthly comScore’s qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted. Continue reading »

Jan 15, 2014
admin

FTC Now Enforces Stricter Advertising Guidelines, Operation Steer Clear

Car advertising

Truth in advertising has never been for the Auto Industry, right? Starting in January 2014, Auto Dealers will need to clean up their act, when it comes to ALL advertising. A nationwide enforcement sweep is underway and it will be focused on TV, newspaper, and online claims about sales, financing and leasing. Here are 8 pointers taken from the FTC ( Federal Trade Commission ) website, the fines that are being imposed are as high as 16k per day that each ad ran in paper, TV or online, don’t get caught by the feds while trying to capture more customers through deceptive advertising. In most cases, even if you had a disclaimer that explained the advertising, they still prosecuted. There are 10 lawsuits so far as of January 9th, and the FTC is promising to sweep the entire country with Operation Steer Clear. Continue reading »

Nov 5, 2013
admin

The Champion Sales manager of 2014 – New Years Resolution

Be a Better manager

Just get ’em in!!

The Champion focuses on the ability to manage the high-performing salespeople —who have strong personalities and are now socially aggressive, including the ability to coach and mentor them into higher success.

There is mentality that still exists in Sales Mangers that is hurting dealership sales, and it is Industry wide.  There is a sea of sales managers who can pencil deals and remember rates/terms for the average consumer applying to buy a car, but are missing key traits that would take them from average to champion.

The Champion is the one who embraces the high performing sales people or  even the  average sales person with good sales skills, he is the sales manager with the most gross and with the most car deals at the end of the month. Continue reading »

Apr 12, 2012
admin
Comments Off on A new Perspective: Why Do Car Dealers Need Twitter?

A new Perspective: Why Do Car Dealers Need Twitter?

Car Dealers need Twitter!

Start Tweetin’ Car peeps!

Online marketing is essential to dealerships today. With so many customers starting the search for their next vehicle online, a consistent stream of Internet leads can be as important as drop-in visits to the showroom floor. Twitter is valuable because it provides a way to engage with your online community in a style suited to the busy environment of the dealership. It is probably too much to expect for the dealer principal or sales manager to sit down and write a 500 word blog post every day. Putting up a quick tweet with useful information for potential customers is a more realistic goal.

When Twitter, the microblogging site that lets you share messages of 140 characters or less, launched in 2006, a lot of people weren’t sure what to make of it. And while it’s true that some tweets still consist of what someone’s cat is doing, Twitter has evolved into a valuable business tool. Depending on how you use it, it can do everything from driving traffic to your company website to improving your customer service.

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Feb 1, 2012
admin

10 Tips For Social Media Interaction For Dealerships

thumbMaking social media a powerful tool for marketing your dealership is about the right approach. The benefits of social media communication, such as viral sharing and increased trust when messages are shared between friends, don’t happen just because you create a Facebook page. In fact, if done incorrectly, social media can turn into an equation for expensive hours wasted and a poor online image. How does one avoid the pitfalls?

These ideas should help.

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Jan 25, 2012
admin

Eradicating Finance and Insurance Offenses at Your Dealership

Deceptive Offers

Deceptive Offers

Sure, you can cut down on the misconduct by training employees in compliance rules, setting high standards and prosecuting offenders who think cheating customers is one way to earn a bonus.

The industry has come a long way cleaning up its act. But you’re not going to completely wipe out the bad behavior, Robertson says. Not as long as human beings staff F&I offices.

There always will be some dealers and dealership personnel who consider it OK to charge customers for unordered items or to knowingly send false credit information to lenders.

“There are dealers who will never get it,” says Robertson, a former F&I manager and current executive director of the Assn. of Finance & Insurance Professionals.

“There is a certain percentage that, no matter what the consequences, are not going to do it right,” he says. “It’s like drug addicts comprising a certain percentage of the population.”

Alas, it is “a quirk of human nature we must recognize,” Robertson says at the 2007 F&I Management and Technology Conference in Las Vegas.

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Jan 25, 2012
admin

Where do I Start with Mobile Phone Optimization?

mobileMobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed for marketers looking to take advantage of mobile: optimize for mobile devices.
While developing a mobile application relative to your  Dealership is another option, most businesses are still just ramping up their internet marketing efforts and do not have enough content to support a mobile application. Additionally, many marketers would be better off optimizing their SEO, email, lead nurturing, and social media campaigns for maximum lead generation before taking on yet another major project such as a mobile application.
For those internet marketers just getting started with mobile, the important thing to focus on is making sure your website is easy to view and navigate when accessed on mobile devices.

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