Browsing articles in "Dealer Products"
May 1, 2014

Classified Marketing: A New Sheriff In Town, Ebay Classifieds

Craigslist Alternative

Craigslist Alternative

Look out Craigslist, there is a new sheriff in town! eBay Classified, has taken the FREE classifieds site to a new level, with a different breed of customer and a much easier consumer friendly site.

With the powerhouse.. eBay name, the site has grown almost to the level of Craigslist, with an easier approach, and faster search capabilities.

We now understand that Craigslist is more than a mere fad the site has become a habitual place where you can buy, rent, or apply for almost anything since its 1995 inception as a emailing list distributed among friends in San Francisco — Used the world over, but yet, the site still appears more than outdated when it comes to visual design and search functionality.

Craigslist gets credit for being the All Knowing Super Power for scoring a free sofa and finding an available apartment, there is another free site that is doing an equally fine job with with a more attractive interface and with less spam postings.  eBay Classifieds may not offer the sheer number of listings or familiarity of the infamous CL, but they do provide a new audience, different type of shopper and many options not offered elsewhere, whether you’re merely looking for a short-term loan, a horse, a truck, or an apartment, this site is faster, cleaner and is growing by leaps and bounds. Continue reading »

Feb 19, 2014

Does your Dealer have a STRONG Internet Identity?

google-places1What happened to the Good ole Days? When we could grab a yellow book and find a business listing? When we could go to auto dealership section and customers could find your dealership name, address and phone number?

Well gone, gone are those days, now you have Search Engines – you type in the word, phrase or exact name and the search engine serves up the closet match to your typed suggestion. The new Yellow pages are Google, Yahoo, Ask and Microsft. An internet Technology company called comScore, Inc, is a leader in measuring the digital world, today released its monthly comScore’s qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted. Continue reading »

Nov 22, 2013

Craigslist now charging by the ad.. What does it mean to my dealership?

Craigslist (CL) has announced one of the more sweeping changes in their history. CL will start charging $5.00 per vehicle ad in their ‘Cars and Trucks by dealer’ category starting December 3rd. This is a change for ALL auto dealers and does not affect other categories like consumer auto sales, RVs, Power sports, etc.

Against conventional thought, our research tells us that Craigslist is not doing this to make money and is not a company driven by ROI. Instead, they strive to achieve ONLY a “perfect marketplace” where buyers and sellers can come together in a simple and efficient manner as a LOCAL community. By implementing this fundamental change, CL is simply cleansing this marketplace as they have done in several other categories in the past! This has proven to be only a positive in “Real Estate” and the “Human Resources” categories. Continue reading »

Nov 5, 2013

Craigslist Posts… Unlock the Mystery

Craigslist for Car Dealers

Craigslist is an online revolution that began in 1955. Founder Craig Newmark set a new trend in the world of Classified Advertising. In what started as an email list for the San Francisco and The Bay Area events, has rapidly expanded. In 2000 they expanded to major metropolitan cities. Today Craigslist covers over 700 local sites in 50 U.S. states and 70 countries. Craigslist gets more than 50 billion page views per month and more than 60 million each month in the United States alone.

To put it simply Craigslist is a region wide online classified site that has advertisements from services to gigs, jobs to community events, personals to missed connections, homes for sale to apartments for rent. There is no more highlighting and circling ads in the local newspaper print. Craigslist is the new go-to for consumers in today’s market! It allows anyone to network and find almost anything they are searching for. You can even post your resume, participate in discussion forums, post wanted items and person ads. Craigslist users post more than 60 million new classified ads each month and more than 1 million new job listings each month. Continue reading »

Mar 15, 2013

Bumped and Bruised But Never Out!

New Sign After Hurricane Sandy

Toms River, NJ – Despite the enormous devastation of Super Storm Sandy and all the bumps, bruises and damage inflicted by it, Showcase Media has kept going.

Hurricane Sandy made landfall in the United States approximately 8 p.m. EST Oct. 29, 2012 striking near Atlantic City, N.J. with westerly winds of 80 mph, and a full moon, high tides over 20 percent higher than normal amplifying Sandy’s storm surge. Streets were flooded, trees and power lines knocked down, homes, businesses and the famed Seaside boardwalk was ripped apart.

As a result of this hurricane, the Showcase Media office buildings and parking lot was submerged under four feet of seawater. The buildings sustained over a half million dollars in damage. 20 company vehicles were lost, valued at nearly 800 hundred thousand dollars, for a combined loss of well over at 1.25 million dollars.  Nearly every office file and filing cabinet was ruined; desks, copiers, computers, phones and other office machines were left inoperable from the surge. The majority of employees remained without power or heat for days and some lost their homes and vehicles. Continue reading »

Jan 16, 2013

Tred Gets $1.7M To Be An Uber For Car Test Drives


Order a Test Drive to your house!

Tred, a startup that allows you to order auto test drives to your home, is announcing a $1.7 million raise of seed funding today, from Fraser McCombs Capital, former Chairman and CEO of General Motors Rick WagonerMaveron Capital, Chris Sacca’s Lowercase CapitalFounder’s Co-OpGreat Oaks Venture Capital and TechStar’s David Cohen.

The startup aims to compete with showrooms and car manufacturers that already allow shoppers to test drive autos outside of the showroom at “ride and drive” events and likens itself to an Uber for test drives, “with a twist of Zappos.” While car manufacturers and dealerships are ultimately biased by brand and sales goals, Tred co-founders Grant Feek and John Wehr argue that Tred is impartial — allowing you to pick from a variety of makes, models and types of cars using its selection and scheduling interface. Tred employs a group of full time and part time delivery people/concierges who will then deliver the car, or multiple cars, of your choosing to your doorstep.

Continue reading »

Oct 17, 2012

Qr Code Advertising – The next BIG Thing!

qr_code_autoshopper.comThe age of the Used Car Dealer is rapidly changing and new technology is replacing some of the older methods of getting a customer in the store to buy a car.  Back in the old days, we used to have salesman standing on points in the used car lot, now we have window stickers that will interact with a potential customer’s cell phone, to give them more information than a salesman would or even could have.  With the rapid growth of smart phones the faces of the dealership have become computer enabled web pages, chat sessions and codes that will link you and your customer together.

Many cutting edge dealers use QR Codes, (or Quick Response Code) this is very similar to barcodes used by retailers, the key difference is that the amount of data they can hold or share. Qr codes can hold more information, which makes it practical for use by car dealerships. When the QR code is scanned by your iPhone or Android device, it can link to digital content on the web, and connect the mobile device to a web browser.  Any of these desired functions are easily achieved by properly creating the appropriate QR code for the target consumer. This will connect auto shoppers with your dealership as well as multimedia content of your choice.

Continue reading »

Jun 25, 2012

Craigslist Mania

Craigslist1What is Craigslist? Why Should I put My Inventory on it?

Craigslist is to the internet what the classified ads used to be to newspapers, it is a classified ad placement service where people can place and browse through classified ads on the internet.

And it is all FREE (in most states)

According to the current internet rankings at Alexa, Craigslist is responsible for getting an amazing twenty billion page views each month. That is good enough to crack the top 25 worldwide and the top ten in the United States. Its only source of income comes from people placing ads for jobs for money, with amounts from $10 to $75 depending on which Craigslist site is going to be getting the ad. Even with that source of income however, Craigslist still makes in the range of tens to hundreds of millions of dollars in a single calendar year.

Continue reading »

Jan 2, 2012

Why Car Dealers Should Have a Twitter Page

Do you wanna Tweet?

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a platform where car dealers must leverage to improve sales, improve customer service,

twitter money

Make Money On Twitter

and to increase your brand. Twitter is a great way to connect with people directly. Car dealers can use this to build relationships with people in their community.

20% of Twitters tweets are about products such as invitation for product information, answers or responses are usually from peers or directly by brand representatives. So if you were tweeting right now you could have people replying to your tweets about your inventory or inquiring about where you are located, so they can tell a friend. 44% of twitters users have recommended a product to others, so imagine you have tweeted about a new car that has come to your lot and some one looks at it and knows a friend who is in the market for that vehicle… you have just made a potential sale, at no cost.

Continue reading »

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