Browsing articles in "Marketing"
Mar 19, 2015
Stephanie
Comments Off on Digital Path To Purchase

Digital Path To Purchase

Your customer’s digital path to purchase

social_media_drives_purchaseEvery customer turns to the internet when looking to make a purchase, with endless media channels to choose and view. Customers monitor your brand across several platforms to learn more about you. It’s important to keep up with the latest trends because customers in this day and age are using a digital path to purchase and it is rapidly growing.

Below are some key points as to what impacts your customers buying purchase.

 

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Feb 13, 2015
Jim Roberts
Comments Off on 4 Critical Mistakes that are Sabotaging Your Company’s Social Media Efforts

4 Critical Mistakes that are Sabotaging Your Company’s Social Media Efforts

socialmediaA successful social media strategy can deliver results far beyond just generating new leads. It can help you strengthen credibility when decision makers are kicking your tires online. And while they’re in research mode, it can keep you “top of mind” until prospects are ready to buy. Social media can also help you strengthen relationships with customers and enable them to become a powerful referral network for your business.

But most companies fail to see these kind of results because of the critical mistakes I’ve outlined below. Review the list and see if there are areas where you can improve and take your digital marketing to a higher level.
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Feb 11, 2015
Stephanie
Comments Off on How Facebook Can Work Successfully for Your Dealership

How Facebook Can Work Successfully for Your Dealership

download (1)Everyone knows that Facebook is the place to be for any business especially for car dealerships.  Over 100 Million people are on Facebook  and most users check there Facebook  more than 5 times a day, now that is a big audience to be in front of on a daily basis.

Some useful tips every dealership should use.

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Feb 2, 2015
Jim Roberts
Comments Off on Email Marketing Tips/Tricks for Automotive Dealers

Email Marketing Tips/Tricks for Automotive Dealers

Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that email marketing for local dealerships is an ideal venue, that customers tend to visit dealers in their local area, and only when they are actively in the market to purchase. What is often forgotten is the simple concept of branding. The purpose of email is to build relationships with your list; this builds trust, which ultimately leads to sales. It is important to include emails that only contain helpful information, such as tips, product knowledge, or happenings within your company. In fact, just updating your customer base with recent news related to your dealership/brand can be enough to keep them interested. Continue reading »

May 1, 2014
admin

Classified Marketing: A New Sheriff In Town, Ebay Classifieds

Craigslist Alternative

Craigslist Alternative

Look out Craigslist, there is a new sheriff in town! eBay Classified, has taken the FREE classifieds site to a new level, with a different breed of customer and a much easier consumer friendly site.

With the powerhouse.. eBay name, the site has grown almost to the level of Craigslist, with an easier approach, and faster search capabilities.

We now understand that Craigslist is more than a mere fad the site has become a habitual place where you can buy, rent, or apply for almost anything since its 1995 inception as a emailing list distributed among friends in San Francisco — Used the world over, but yet, the site still appears more than outdated when it comes to visual design and search functionality.

Craigslist gets credit for being the All Knowing Super Power for scoring a free sofa and finding an available apartment, there is another free site that is doing an equally fine job with with a more attractive interface and with less spam postings.  eBay Classifieds may not offer the sheer number of listings or familiarity of the infamous CL, but they do provide a new audience, different type of shopper and many options not offered elsewhere, whether you’re merely looking for a short-term loan, a horse, a truck, or an apartment, this site is faster, cleaner and is growing by leaps and bounds. Continue reading »

Feb 19, 2014
admin

Does your Dealer have a STRONG Internet Identity?

google-places1What happened to the Good ole Days? When we could grab a yellow book and find a business listing? When we could go to auto dealership section and customers could find your dealership name, address and phone number?

Well gone, gone are those days, now you have Search Engines – you type in the word, phrase or exact name and the search engine serves up the closet match to your typed suggestion. The new Yellow pages are Google, Yahoo, Ask and Microsft. An internet Technology company called comScore, Inc, is a leader in measuring the digital world, today released its monthly comScore’s qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted. Continue reading »

Jan 15, 2014
admin

FTC Now Enforces Stricter Advertising Guidelines, Operation Steer Clear

Car advertising

Truth in advertising has never been for the Auto Industry, right? Starting in January 2014, Auto Dealers will need to clean up their act, when it comes to ALL advertising. A nationwide enforcement sweep is underway and it will be focused on TV, newspaper, and online claims about sales, financing and leasing. Here are 8 pointers taken from the FTC ( Federal Trade Commission ) website, the fines that are being imposed are as high as 16k per day that each ad ran in paper, TV or online, don’t get caught by the feds while trying to capture more customers through deceptive advertising. In most cases, even if you had a disclaimer that explained the advertising, they still prosecuted. There are 10 lawsuits so far as of January 9th, and the FTC is promising to sweep the entire country with Operation Steer Clear. Continue reading »

Nov 22, 2013
admin

Craigslist now charging by the ad.. What does it mean to my dealership?

Craigslist (CL) has announced one of the more sweeping changes in their history. CL will start charging $5.00 per vehicle ad in their ‘Cars and Trucks by dealer’ category starting December 3rd. This is a change for ALL auto dealers and does not affect other categories like consumer auto sales, RVs, Power sports, etc.

Against conventional thought, our research tells us that Craigslist is not doing this to make money and is not a company driven by ROI. Instead, they strive to achieve ONLY a “perfect marketplace” where buyers and sellers can come together in a simple and efficient manner as a LOCAL community. By implementing this fundamental change, CL is simply cleansing this marketplace as they have done in several other categories in the past! This has proven to be only a positive in “Real Estate” and the “Human Resources” categories. Continue reading »

Nov 5, 2013
admin

Craigslist Posts… Unlock the Mystery

Craigslist for Car Dealers

Craigslist is an online revolution that began in 1955. Founder Craig Newmark set a new trend in the world of Classified Advertising. In what started as an email list for the San Francisco and The Bay Area events, has rapidly expanded. In 2000 they expanded to major metropolitan cities. Today Craigslist covers over 700 local sites in 50 U.S. states and 70 countries. Craigslist gets more than 50 billion page views per month and more than 60 million each month in the United States alone.

To put it simply Craigslist is a region wide online classified site that has advertisements from services to gigs, jobs to community events, personals to missed connections, homes for sale to apartments for rent. There is no more highlighting and circling ads in the local newspaper print. Craigslist is the new go-to for consumers in today’s market! It allows anyone to network and find almost anything they are searching for. You can even post your resume, participate in discussion forums, post wanted items and person ads. Craigslist users post more than 60 million new classified ads each month and more than 1 million new job listings each month. Continue reading »

Feb 6, 2013
admin

Gen Y aversion to Cars

GenYGeneration Y’s indifference to the automobile is going to affect millions of businesses.

 

It’s not Gen Y’s fault that they don’t give a whit about cars. If you’re living in your parent’s basement with no job, buying a car isn’t at the top of your to-do list. If you’re flipping burgers for a living, gas prices, insurance premiums and lease payments (on top of your college loans), pretty much preclude purchasing that great-looking Prius.

This is why we’re seeing fewer and fewer kids rushing to the DMV on their 16thbirthday. More than 25% of all Gen Y’ers don’t have a driver’s license. Almost 30% of 19 year-olds aren’t licensed to drive, even if they could afford the gas.

We’re witnessing the collision of a number of different factors that will have a seismic effect on the future of the auto industry. Gen Y may be leading the charge, but the upcoming changes will impact millions of businesses.

Continue reading »

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