Browsing articles in "Social Media"
Feb 13, 2015
Jim Roberts
Comments Off on 4 Critical Mistakes that are Sabotaging Your Company’s Social Media Efforts

4 Critical Mistakes that are Sabotaging Your Company’s Social Media Efforts

socialmediaA successful social media strategy can deliver results far beyond just generating new leads. It can help you strengthen credibility when decision makers are kicking your tires online. And while they’re in research mode, it can keep you “top of mind” until prospects are ready to buy. Social media can also help you strengthen relationships with customers and enable them to become a powerful referral network for your business.

But most companies fail to see these kind of results because of the critical mistakes I’ve outlined below. Review the list and see if there are areas where you can improve and take your digital marketing to a higher level.
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Feb 11, 2015
Comments Off on How Facebook Can Work Successfully for Your Dealership

How Facebook Can Work Successfully for Your Dealership

download (1)Everyone knows that Facebook is the place to be for any business especially for car dealerships.  Over 100 Million people are on Facebook  and most users check there Facebook  more than 5 times a day, now that is a big audience to be in front of on a daily basis.

Some useful tips every dealership should use.

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Nov 22, 2013

Craigslist now charging by the ad.. What does it mean to my dealership?

Craigslist (CL) has announced one of the more sweeping changes in their history. CL will start charging $5.00 per vehicle ad in their ‘Cars and Trucks by dealer’ category starting December 3rd. This is a change for ALL auto dealers and does not affect other categories like consumer auto sales, RVs, Power sports, etc.

Against conventional thought, our research tells us that Craigslist is not doing this to make money and is not a company driven by ROI. Instead, they strive to achieve ONLY a “perfect marketplace” where buyers and sellers can come together in a simple and efficient manner as a LOCAL community. By implementing this fundamental change, CL is simply cleansing this marketplace as they have done in several other categories in the past! This has proven to be only a positive in “Real Estate” and the “Human Resources” categories. Continue reading »

Oct 17, 2012

Qr Code Advertising – The next BIG Thing!

qr_code_autoshopper.comThe age of the Used Car Dealer is rapidly changing and new technology is replacing some of the older methods of getting a customer in the store to buy a car.  Back in the old days, we used to have salesman standing on points in the used car lot, now we have window stickers that will interact with a potential customer’s cell phone, to give them more information than a salesman would or even could have.  With the rapid growth of smart phones the faces of the dealership have become computer enabled web pages, chat sessions and codes that will link you and your customer together.

Many cutting edge dealers use QR Codes, (or Quick Response Code) this is very similar to barcodes used by retailers, the key difference is that the amount of data they can hold or share. Qr codes can hold more information, which makes it practical for use by car dealerships. When the QR code is scanned by your iPhone or Android device, it can link to digital content on the web, and connect the mobile device to a web browser.  Any of these desired functions are easily achieved by properly creating the appropriate QR code for the target consumer. This will connect auto shoppers with your dealership as well as multimedia content of your choice.

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Apr 12, 2012
Comments Off on A new Perspective: Why Do Car Dealers Need Twitter?

A new Perspective: Why Do Car Dealers Need Twitter?

Car Dealers need Twitter!

Start Tweetin’ Car peeps!

Online marketing is essential to dealerships today. With so many customers starting the search for their next vehicle online, a consistent stream of Internet leads can be as important as drop-in visits to the showroom floor. Twitter is valuable because it provides a way to engage with your online community in a style suited to the busy environment of the dealership. It is probably too much to expect for the dealer principal or sales manager to sit down and write a 500 word blog post every day. Putting up a quick tweet with useful information for potential customers is a more realistic goal.

When Twitter, the microblogging site that lets you share messages of 140 characters or less, launched in 2006, a lot of people weren’t sure what to make of it. And while it’s true that some tweets still consist of what someone’s cat is doing, Twitter has evolved into a valuable business tool. Depending on how you use it, it can do everything from driving traffic to your company website to improving your customer service.

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Feb 1, 2012

10 Tips For Social Media Interaction For Dealerships

thumbMaking social media a powerful tool for marketing your dealership is about the right approach. The benefits of social media communication, such as viral sharing and increased trust when messages are shared between friends, don’t happen just because you create a Facebook page. In fact, if done incorrectly, social media can turn into an equation for expensive hours wasted and a poor online image. How does one avoid the pitfalls?

These ideas should help.

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Jan 2, 2012

Why Car Dealers Should Have a Twitter Page

Do you wanna Tweet?

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a platform where car dealers must leverage to improve sales, improve customer service,

twitter money

Make Money On Twitter

and to increase your brand. Twitter is a great way to connect with people directly. Car dealers can use this to build relationships with people in their community.

20% of Twitters tweets are about products such as invitation for product information, answers or responses are usually from peers or directly by brand representatives. So if you were tweeting right now you could have people replying to your tweets about your inventory or inquiring about where you are located, so they can tell a friend. 44% of twitters users have recommended a product to others, so imagine you have tweeted about a new car that has come to your lot and some one looks at it and knows a friend who is in the market for that vehicle… you have just made a potential sale, at no cost.

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Oct 31, 2011

Master Facebook Part II; Making a Fan Page

Facebook fan page, what is it? And why do I need one?

When Facebook announced the Fan pages, there were a number of mixed reviews.  Some where hailing it and its integration to the new advertising platform and some hated it, we think it’s a great  tool that gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed— It’s an SEO boost, Facebook is currently the second most popular site on the Web according to Alexa—It’s another funnel to your website!

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Oct 27, 2011

Mastering Facebook Basics – Like?

Facebook’s potential can reach 800 million people; it is like networking in a huge socially driven neighborhood, with an audience we have never experienced before the creation.  This is the reason why it is so crucial to “get involved.” Yes it takes some time out of your busy day, but it is much like planting a seed for a large tree to grow. With much daily watering the tree will bear much fruit for your business.

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Oct 26, 2011

Why Do Car Dealers Need Facebook?

todaydealer.comPosted by J.D. Rucker

As car dealers become more interesting in using social media to promote their web presence, the first site that normally comes to mind is Facebook. With nearly 300 million users worldwide and close to 25% of ALL page views on the Internet attributed to Facebook, it’s easy to see why businesses see it as a lucrative online venue for driving traffic, leads, and sales.

This is one part of a five part series that will be posted on various sites. It covers the basics: a 30,000 foot view of the various social media sites as well as easy, practical ways that the sites can be used.

Why Do Car Dealers Need Facebook?

Beyond the obvious upside of an amazing user-base, Facebook offers something that no other website in history has ever offered: truly personal connectivity. While other sites have tried to get the masses to universally accept and promote their sites, Facebook is the first to succeed at getting users to be truly passionate advocates in the millions. Many who gets started on Facebook become instantly surprised at the connections they are able to make with former acquaintances, old friends, and lost family members.

What does that have to do with the car business? I’ll explain shortly.

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