Apr 12, 2012
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Comments Off on A new Perspective: Why Do Car Dealers Need Twitter?

A new Perspective: Why Do Car Dealers Need Twitter?

Car Dealers need Twitter!

Start Tweetin’ Car peeps!

Online marketing is essential to dealerships today. With so many customers starting the search for their next vehicle online, a consistent stream of Internet leads can be as important as drop-in visits to the showroom floor. Twitter is valuable because it provides a way to engage with your online community in a style suited to the busy environment of the dealership. It is probably too much to expect for the dealer principal or sales manager to sit down and write a 500 word blog post every day. Putting up a quick tweet with useful information for potential customers is a more realistic goal.

When Twitter, the microblogging site that lets you share messages of 140 characters or less, launched in 2006, a lot of people weren’t sure what to make of it. And while it’s true that some tweets still consist of what someone’s cat is doing, Twitter has evolved into a valuable business tool. Depending on how you use it, it can do everything from driving traffic to your company website to improving your customer service.

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Feb 1, 2012
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10 Tips For Social Media Interaction For Dealerships

thumbMaking social media a powerful tool for marketing your dealership is about the right approach. The benefits of social media communication, such as viral sharing and increased trust when messages are shared between friends, don’t happen just because you create a Facebook page. In fact, if done incorrectly, social media can turn into an equation for expensive hours wasted and a poor online image. How does one avoid the pitfalls?

These ideas should help.

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Jan 27, 2012
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Comments Off on Up Hill Trend on U.S. Construction Jobs, Related to increase search for Pick Up Trucks

Up Hill Trend on U.S. Construction Jobs, Related to increase search for Pick Up Trucks

fordtruck

Workload is Rising! As noted by the Data Point Reports, from Autoshopper.com for the Month of January 2012, full Size Truck Searches has significantly grown since December.  The fact that consumers are searching more full size trucks than compact cars shows an economic trend upswing of construction like workload vehicles needed in the market. Most searched is the Ford F150, then the Chevy Silverado 1500 and last the Dodge Ram 1500.

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Jan 25, 2012
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Comments Off on Bluetooth Proximity Marketing

Bluetooth Proximity Marketing

Bluetooth proximity marketing is a method which allows the users of a bluetooth device to interact with various advertising agencies by receiving fresh information on various products such as vouchers, coupons etc. The user also receives music files, video files, contact information, V cards, and other product information; which may prove useful from a user’s perspective.

Understanding Proximity Marketing
Proximity Marketing can be understood as the localized wireless distribution content assigned for a predefined locality. These transmissions can be received by using required equipment. This type of distribution can be availed through a localized broadcast or recognizable devices in a specific area. The locations of a device can be determined by a cellular, bluetooth or internet.
Bluetooth Proximity Marketing
1.    Bluetooth works on a short range wireless system and being supported by many mobile devices. This makes it a mode of the transmissions used for proximity marketing.

2.    A bluetooth broadcasting system should be installed for a specific locality to send information such as text messages, image files, contacts, audio or video files etc in a bluetooth proximity marketing system.

Excerpt from the Mobile Marketing Blog, Helpful Information.

Jan 25, 2012
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Comments Off on Cell Phone Customers Use Coupons!

Cell Phone Customers Use Coupons!

cell-phoneRecently our good friends at Microsoft Tag released an infographic highlighting the continued growth in mobile coupon usage. I’ve embedded the infographic below, but one of the statistics that caught my eye as it pertains to SMS coupons, I wanted to point out.

When it comes to preferred methods of receiving mobile coupons according to U.S. mobile phone owners, text messaging captures over 50% of the market share. This outweighs email, apps, qr codes and even location based check-ins. This is definitely great news for SMS coupons and even better news for businesses that are currently embracing SMS coupons to reach their customers.

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Jan 25, 2012
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Comments Off on Inventory Bandits-This Article will Surprise you!

Inventory Bandits-This Article will Surprise you!

Who is who?

Inventory Bandits Classifieds News Weblog recently talked about the top 15 US Car Classifieds Sites. Soon after reading this list, which you can check out right here, I wondered how numerous internet sites a vehicle shopper genuinely wants to pay a visit to. Are there that several distinct cars for sale or do these sites duplicate each other? For most of us car shopping is an high-priced and time consuming project – can shoppers streamline their online shopping? With some investigation, Classifieds News Weblog can indeed tell you which internet sites share the exact same lists of cars.

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Jan 25, 2012
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Eradicating Finance and Insurance Offenses at Your Dealership

Deceptive Offers

Deceptive Offers

Sure, you can cut down on the misconduct by training employees in compliance rules, setting high standards and prosecuting offenders who think cheating customers is one way to earn a bonus.

The industry has come a long way cleaning up its act. But you’re not going to completely wipe out the bad behavior, Robertson says. Not as long as human beings staff F&I offices.

There always will be some dealers and dealership personnel who consider it OK to charge customers for unordered items or to knowingly send false credit information to lenders.

“There are dealers who will never get it,” says Robertson, a former F&I manager and current executive director of the Assn. of Finance & Insurance Professionals.

“There is a certain percentage that, no matter what the consequences, are not going to do it right,” he says. “It’s like drug addicts comprising a certain percentage of the population.”

Alas, it is “a quirk of human nature we must recognize,” Robertson says at the 2007 F&I Management and Technology Conference in Las Vegas.

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Jan 25, 2012
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SubPrime? Economy has Sucker Punched Many Good Buyers

Subprime Lending

Subprime Lending

After all, it is hard work. All of the stipulations, less per-car gross, longer time to fund a contract. There is a long list of reasons not to do it. I have been managing a subprime department for more than a year, and the frustrations are never-ending.

That said, there is a large boat docked outside your dealership and if you don’t jump on it now, you are going to miss it.

Subprime is not what it used to be. It is not buy-here, pay-here. It is not marketing to jobless deadbeats, milking the system. Subprime is marketing to a different customer, one this industry has not seen in such numbers in a long time.

Subprime is marketing to the should-be 700 Club. A credit score at that level typically, but not always, gets a consumer out of the subprime caste. But it is no secret that over the past three years, the economy sucker-punched a lot of people, knocking down their credit scores.

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Jan 25, 2012
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SubPrime Lending Is getting Softer-2012

Auto-loansChris Cochran had credit issues as a young man. So he’s sensitive when dealing with car shoppers lugging around subprime baggage.

“Having come up through college with credit problems myself, I can relate to others in that situation,” says Cochran, the finance director of the Haddad Motor Group in Massachusetts.
He spearheaded the establishment of a Haddad subsidiary, Captain Credit, a car store catering to the subprime set. In October, the operation relocated to a bigger facility, a former GMC dealership in Pittsfield, MA.

“We decided to move there when Captain Credit did so well,” Cochran says. “It has created a new area for us.”
Special auto financing is different. In regular car deals, the customer typically picks out a vehicle, then gets the financing.

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Jan 25, 2012
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Where do I Start with Mobile Phone Optimization?

mobileMobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed for marketers looking to take advantage of mobile: optimize for mobile devices.
While developing a mobile application relative to your  Dealership is another option, most businesses are still just ramping up their internet marketing efforts and do not have enough content to support a mobile application. Additionally, many marketers would be better off optimizing their SEO, email, lead nurturing, and social media campaigns for maximum lead generation before taking on yet another major project such as a mobile application.
For those internet marketers just getting started with mobile, the important thing to focus on is making sure your website is easy to view and navigate when accessed on mobile devices.

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