Jan 25, 2012
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Surge in 2011 for Mobile AutoShopper.com, closes year on a high note!

Time to think about Mobile Advertising on Cell Phones

Iphone.advertising

Cell Phone Advertising, the next big Deal!

In what was a solid finish in 2011, for the mobile auto consumer, users climbed 60% , with an average of 6 minutes of shopping.  Statistics show that mobile auto shoppers are in the market for used cars primarily. According to, a poll of the 12,000 dealers on the Autoshopper.com site, used car sales soared 20% over a year ago.  It seems that there were more people looking for used cars this December 2011 versus December 2010. The information gathered shows 81% of smartphone user’s access the Internet on their mobile devices, and 1 of 3 searches has a local intent, as well as the popular activities on tablet device users include shopping at 46%.

According to Google Research, 17% of all smart phone shoppers are looking on automotive websites, and 53 % of those end up at a dealership buying a car.

This should be good news to car dealers, as now we have another arena of advertising, most auto shoppers will be out this tax season looking for a quality used car, using their cell phones.

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Jan 2, 2012
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Why Car Dealers Should Have a Twitter Page

Do you wanna Tweet?

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a platform where car dealers must leverage to improve sales, improve customer service,

twitter money

Make Money On Twitter

and to increase your brand. Twitter is a great way to connect with people directly. Car dealers can use this to build relationships with people in their community.

20% of Twitters tweets are about products such as invitation for product information, answers or responses are usually from peers or directly by brand representatives. So if you were tweeting right now you could have people replying to your tweets about your inventory or inquiring about where you are located, so they can tell a friend. 44% of twitters users have recommended a product to others, so imagine you have tweeted about a new car that has come to your lot and some one looks at it and knows a friend who is in the market for that vehicle… you have just made a potential sale, at no cost.

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Dec 22, 2011
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Check Your Dealerships Search Engine Rankings

Making sure that your car dealership has the right SEO strategy is paramount— as a car dealer, you should know the value of search engine rankings. Quite simply, if your dealership’s website doesn’t appear high on sites like Google and Bing – your web traffic, leads and sales are going to suffer. The days of hiring a webmaster to run your website and calling it a day are long gone. Even if you think you have the right people in place, your car dealership SEO health isn’t  something you can trust to just anyone.

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Dec 21, 2011
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Subprime Is On The Rise: Which Creates New Profit Avenues For Smart Car Dealers

According to Experian: car loan delinquencies fell in the first quarter of 2011, for the first time in three years.  Default rates have dropped by 28% from the previous year; meaning that banks are feeling more confident in lending to more sub-prime customers.  The banks also have more money to lend so they are more willing to take risks and lend to people with less than perfect credit.

This is good news for Independent Dealers because they have been working with people that have bad credit and sub-prime car loans for many years.  Since the credit crisis millions of people who used to have good credit now fall under the sub-prime category.  Even though this is a discouraging look at the current economic situation, it is encouraging for the sub-prime market.


Reasons that your car dealership may not be getting more sub-prime car loans:
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Dec 19, 2011
admin

Best Practices for Email Leads for a Dealership

email-leadsEvery day the number of car buyers relying on the Internet to research their next vehicle increases.  Gone are the days when an uninformed customer would pop in to the showroom and listen expectantly to your sales staff. However, with proper preparation and attention to the following best practices for email leads at your dealership, this shift can be an advantage.

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Oct 31, 2011
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Master Facebook Part II; Making a Fan Page

Facebook fan page, what is it? And why do I need one?

When Facebook announced the Fan pages, there were a number of mixed reviews.  Some where hailing it and its integration to the new advertising platform and some hated it, we think it’s a great  tool that gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed— It’s an SEO boost, Facebook is currently the second most popular site on the Web according to Alexa—It’s another funnel to your website!

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Oct 27, 2011
admin

Unique Vehicle Descriptions 101


Advertising should get attention! But unfortunately I see boring redundant vehicle descriptions in advertising every day. One of the hardest things about advertising is that you cannot make up for lack of creativity with high media volume—so it is imperative that your ads stand out from the mediocre “just OK” standard descriptions.

Getting creative with your descriptions of the vehicle is a great way of grabbing attention and engaging the readers by making them laugh and enjoy— and most importantly, remember your ads.  It’s unlikely that a customer will choose to purchase your vehicle based on the mundane, unnecessary descriptions of features that are all pretty standard these days. I have never seen anyone come onto a car lot because they read that a particular car has “Rear Defogger” or “Color Keyed body side moldings” or any of the unnecessary description bloat that I see in print and online every day.

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Oct 27, 2011
admin

Mastering Facebook Basics – Like?

Facebook’s potential can reach 800 million people; it is like networking in a huge socially driven neighborhood, with an audience we have never experienced before the creation.  This is the reason why it is so crucial to “get involved.” Yes it takes some time out of your busy day, but it is much like planting a seed for a large tree to grow. With much daily watering the tree will bear much fruit for your business.

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Oct 26, 2011
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Eye-Catching & Clever Print Ads

Advertisements don’t really have a second chance to make a first impression. They should be well thought out and catchy enough to influence the viewer’s opinion. Thinking out of the box is the key here that leads the design agencies to survival. Designing print ads is more challenging than some may think since there is no direct communication with the target audience.

So the question remains: How exactly does one successfully design an ad for any company to draw enough attention and customers? All of these ads in this post manage to speak with you through a simple picture in one way or the other. They may also make you think twice and inspire you with their creativity and clever ideas of presenting particular products or ideas. Share with us your favourite(s)!
Advertisements don’t really have a second chance to make a first impression. They should be well thought out and catchy enough to influence the viewer’s opinion. Thinking out of the box is the key here that leads the design agencies to survival. Designing print ads is more challenging than some may think since there is no direct communication with the target audience.

So the question remains: How exactly does one successfully design an ad for any company to draw enough attention and customers? All of these ads in this post manage to speak with you through a simple picture in one way or the other. They may also make you think twice and inspire you with their creativity and clever ideas of presenting particular products or ideas. Share with us your favourite(s)!

Oct 26, 2011
admin

Why Do Car Dealers Need Facebook?

todaydealer.comPosted by J.D. Rucker

As car dealers become more interesting in using social media to promote their web presence, the first site that normally comes to mind is Facebook. With nearly 300 million users worldwide and close to 25% of ALL page views on the Internet attributed to Facebook, it’s easy to see why businesses see it as a lucrative online venue for driving traffic, leads, and sales.

This is one part of a five part series that will be posted on various sites. It covers the basics: a 30,000 foot view of the various social media sites as well as easy, practical ways that the sites can be used.

Why Do Car Dealers Need Facebook?

Beyond the obvious upside of an amazing user-base, Facebook offers something that no other website in history has ever offered: truly personal connectivity. While other sites have tried to get the masses to universally accept and promote their sites, Facebook is the first to succeed at getting users to be truly passionate advocates in the millions. Many who gets started on Facebook become instantly surprised at the connections they are able to make with former acquaintances, old friends, and lost family members.

What does that have to do with the car business? I’ll explain shortly.

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